Voices of CFMA

A Conversation with Lynne Pace

In this episode of the Voices of CFMA, sponsored by Premier Construction Software, Sal Marino sits down with Lynne Pace, CFO at Danson Construction in Arizona. Lynne didn't plan on a career in construction — she spent 20 years in transportation before a recruiter and a boss who just kept saying "just go" landed her at her first CFMA Annual Conference & Exhibition in Phoenix. A day and a half in, she was a member. Nearly two decades later, she's helping shape where the association goes next. T

 

hey dig into what it really means to get involved — from being "voluntold" onto the membership committee at the Valley of the Sun chapter, to the moment Lynne realized CFMA's community was the reason she could do her job confidently. She also makes the case for why "I don't have time" is the wrong reason to stay on the sidelines, and what it felt like to get that call from Jennifer Murphy asking her to join the Exec Committee. Learn more about CFMA membership and volunteer opportunities at cfma.org.

A Conversation with Tobin Paxton

In this episode of the Voices of CFMA Podcast, sponsored by Premier Construction Software, Tobin Paxton, co-founder of Miter — CFMA's newest Elite Partner — stops by to discuss how a Thanksgiving payroll run with his bookkeeper mom, a co-founder obsessed with construction accounting, and a series of Bay Area job-site visits sparked the idea for a human capital management and workforce platform now used by 1,500+ contractors daily.

The conversation covers the labor shortage reshaping construction, the "data backbone" problem costing finance teams time and visibility, and how Miter thinks about automation — not as replacing people, but as equipping them. Tobin also talks about what drew Miter to CFMA, what he hopes the Association becomes, and how he's balancing 18 weeks on the road with life as a new dad.

Visit cfma.org to learn more about CFMA membership.

A Conversation with Craig Gramlich

In this episode of Voices of CFMA, we are joined by Craig Gramlich of Lonewolf Consulting to unpack the real-world numbers behind fleet decisions. We dig into equipment economics — where money leaks across the equipment lifecycle, how internal rates influence behavior, and what it takes to get equipment, operations, and accounting aligned around smarter decisions.

 

A Conversation with Jacqueline Stensland

In this episode of Voices of CFMA, Jacqueline Stensland, CCIFP, talks about what makes construction work rewarding, what contractors can do to make audits smoother, and the lease surprises that catch many companies off guard. They also dig into the “green flags” of strong financial operations and wrap with simple ways to get more involved with CFMA, including the mentor program.

 

 

 

A Conversation with Kyrah Coker

Kyrah Coker, President and CFO of National Roofing Partners, joins Voices of CFMA to share how she aligns finance and operations through stronger WIP education, projected billings, and practical data analytics. She talks about right-sizing an overgrown tech stack, using dashboards to connect daily billings, backlog, and pipeline, and why mentorship, authenticity, and creating more seats at the table are essential for the next generation of construction financial leaders.

A Conversation with Lou Perez

Former pro snowboarder turned carpenter and now co-founder, Lou Perez of Lumber traces his path from Idaho–Oregon farm roots to the jobsite and, eventually, to leadership. We dig into what hands-on carpentry taught him about crews, why day-to-day praise and recognition matter, and how he thinks about mental health in construction.

 

Links to check out

• CFMA: https://cfma.org/

• CFMA Suicide Prevention & Mental Health Resources (STAND Up): https://cfma.org/chapter-suicide-prevention

• CIASP (Construction Industry Alliance for Suicide Prevention): https://www.preventconstructionsuicide.com/

• CIASP STAND Up Pledge: https://www.preventconstructionsuicide.com/take-the-stand-up-pledge

• 988 Suicide & Crisis Lifeline: https://988lifeline.org/

• Lumber: https://www.lumberfi.com/

• BuilderFax: https://www.builderfax.com/

  • iOS App: https://apps.apple.com/us/app/builderfax-by-lumber/id6754037484

  • Android App: https://play.google.com/store/apps/details?id=com.builderfax.builderfax
    
    

A Conversation with Alex Hershey

In the October episode of Voices of CFMA, we sit down with Alex Hershey, TRINITY’s VP of Accounting & Finance and Chair of CFMA’s Residential Subcommittee. Alex shares jobsite lessons from his dad, why a move to a smaller GC sharpened his impact, where AI is delivering ROI in AP, and how the residential community can plug into CFMA. 

A Conversation with Andrew Still

September is Suicide Prevention Month, and this episode turns awareness into action. I’m joined by Andrew  Still of Conner Strong & Buckelew, a member of CFMA’s Suicide Prevention & Mental Health Committee. We get practical about supportive conversations on jobsites and in back offices, how leaders can respond with care, and simple first steps any company can take this week. If you or someone you know is in crisis, call or text 988 or visit the 988 Suicide & Crisis Lifeline for 24/7 support.

 

Resources:

Resources & Links
988 Suicide & Crisis Lifeline (U.S.): https://988lifeline.org
Nov. 19 Movember Fundraiser in Philadelphia, PA: https://www.eventbrite.com/e/movember-fundraiser-at-yards-brewing-tickets-1628235820169?aff=oddtdtcreator
Movember (men’s health & suicide prevention): https://us.movember.com
Conner Strong & Buckelew: https://www.connerstrong.com
Construction Financial Management Association (CFMA): https://cfma.org

A Conversation with Denita Schreier

In this episode of Voices of CFMA, we are joined by Denita Schreier, CCIFP, Executive Vice President & CFO of WDS Construction, to celebrate CCIFP Month and explore how earning the Certified Construction Industry Financial Professional designation can transform a career.

Denita shares her journey from walking into her first CFMA meeting — one of only two women in the room — to taking the inaugural CCIFP exam under extraordinary personal circumstances. She talks about how the credential has shaped her confidence, expanded her professional network, and even inspired her to launch her own consulting practice.

Whether you’re considering the CCIFP or just want to hear how CFMA’s community can help you grow, this episode is packed with insights, encouragement, and a few personal stories that will stick with you.

Learn more:

• CCIFP Month: ccifp.cfma.org/2025ccifpmonth

• CFMA: cfma.org

• WDS Construction: www.wdsconstruction.net/

A Conversation with Todd Davis

In the July 2025 episode of Voices of CFMA, The Fun Coach himself, Todd Davis, talks about why fun isn’t fluff — it’s foundational to leadership, culture, and connection. From CFMA’s Spring Creek Retreat to simple ways to improve meetings and build friendships, Todd shares how fun can drive real results for your team or chapter.

 

Links to check out

• Learn more about CFMA’s Spring Creek Retreat: cfma.org/springcreek

• Fun Coach USA: https://funcoachusa.com

• Park and Recreate: Fill Your Wellness Tank by Todd & Marsha Davis

• Learn about membership and chapter resources: cfma.org